Marketing

Market SPEED


I just came across a quote from Jack Welch, "When the rate of change inside the business is exceeded by the rate of change outside the company, the end is near." Today's market can evolve incredibly quickly.. New ideas and structures, standards and expectations can spread in a way that was...

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Intelligent vs. Imaginative Marketers


Yet marketers need to do and be more commercially focused in the way they approach their markets, more competitive and creative, and more focused in where their organization is going next.. Indeed, it is perhaps not surprising that the most successful marketers today are often not even called marketers...

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Time for Marketing to TAKEOVER!


I believe it is "THE TIME"! Marketers should be the most important, influential and inspiring professionals within the business community.. Yet for too long their talents have been restrained to functional delivery, support functions and contributions marginal to the core challenges of business...

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Internet Marketing and New Media


The genius of Internet marketing lies in the ability to connect the outside and inside markets, business and customers, creativity and analysis, promises and reality. Internet marketers have both the intelligence and imagination to seize the best opportunities and to deliver extraordinary results. My...

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Twitter Explained


"I just don't understand Twitter ." That is the reply I get most often when I talk about Twitter to friends and family. "What is Twitter?" they will ask. And when I explain the basics of how Twitter operates, they ask, "Why would anyone use it?" It's actually a pretty good...

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