Market SPEED
Posted in Marketing by Khalid Al-ZankiFriday, March 19 2010 at 2:16 AM - 1 Comment
Mar 19
I just came across a quote from Jack Welch, "When the rate of change inside the business is exceeded by the rate of change outside the company, the end is near."
Today's market can evolve incredibly quickly.. New ideas and structures, standards and expectations can spread in a way that was previously reserved for fads and fashion.. Speed is driven by the connectivity of people through technology.. the rise of non-locational communities and the constant desire of consumers to have the latest, best, coolest, smallest, fastest devices..
The effect of networks, the viral impact of communication across them, the contagiousness of new ideas.. Hotmail launched by Microsoft as a free online e-mail service.. It went from launch to leadership within days.. Without any traditional marketing to boot.. at the bottom of every e-mail sent by Hotmail account holder contains an invitation to the receiver to setup their own free account. YES, they needed early adopters to start the ball rolling out but, after a few days, the snowball was enormous - 100 million people in the case of Hotmail..
The same effect can been seen in every other market too.. Speed is also perpetuated by the expectation of newness and intolerance of oldness.. It is spurred on by intense competition and the ability to deliver new products to market faster than ever before.. Car manufacturers launch models every year, and sometimes new editions every quarter while in the days of Henry Ford, the cycle times were more like decades..
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My name is Khalid Al-Zanki. I'm a full-time product launch expert and online business strategist, making a living from this new and dynamic business. We have been helping entrepreneurs to build businesses and launch their products and services, which is generating profit windfalls on demand. I use proven formula for launching and re-launching products, promotions, businesses, lists, web sites, affiliate programs, and anything else you want.
